Pr. Robert Brookey, Northern Illinois University: “Whos Wii? Nintendos Blue Ocean Strategy”.
The European Media Management Association (EMMA) will hold its 2009 annual conference in Paris at the ESCP-EAP.
The annual conference enables researchers in the field of management, economy and sociology with interest in the media sector to present and discuss their research work and findings.
ESCP-EAP was founded in 1819 in Paris and today is a truly European school of management with campuses in France, Germany, Italy, Spain and the United Kingdom.
For over twenty years ESCP-EAP has offered a specialized Master in Media Management. Since then faculty have demonstrated a keen interest in the societal and managerial challenges of the media sector.
It is an honor and a privilege for ESCP-EAP to welcome the worlds leading experts in the field of media management on the occasion of the EMMA annual conference.
Pr. Lucy Küng, President of EMMA, Jönköping International Business School
Pr. Ghislain DESLANDES, ESCP-EAP Business school
http://www.escpeurope.eu/campus/escp-europe-campus-paris/colloquia-escp-europe-paris-campus/colloquia-archive-escp-europe/emma-2009-annual-conference/

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