Edward de Bono, a physician, author, inventor and consultant said: “There is no doubt that creativity is the most important resource of all.” The business world knows this, but managing creativity and directing innovation is a world away from recognising its importance. How do some of the world’s most successful businesses manage their creative sparks?

In this program you will find out:

* How innovation shapes company strategy
* The way the modern business world uses innovation

Includes:
Jim Heiling, EVP Sales, SPIGIT
Jose Maria Suris, Former Director Solutions and Innovation, DHL
Roland Heiler, Managing Director Porsche Design Studio, Porsche
Mark Ollila, Director X-Media Solutions, Media & Games, Nokia
Kevin McCarthy, Director Business Process Innovation, AT&T

Full version available to watch for FREE at:

http://www.meettheboss.tv/broadcast/?contributorFullName=adam-burns&mediaTitle=best-practice-for-managing-innovation&mediaFileId=354

Duration : 0:0:54

Technorati Tags: Business, important, innovation, manage, sales, Strategies, Success, Vision