Archive for March, 2010
Alignment of Strategy, Management and Operation | Solaris Consulting – SMG ®
In this first edition we will talk about The alignment of Strategy, Management and Operation.
Duration : 0:6:48
Apple Marketing: Part I
*HELLO* – This is a mini series that I have started, in which I am talking about Apple’s Marketing Strategy. Lately we have seen battles between Apple and Microsoft, shooting each other with commercials. So I thought we should try and break down the essence of Apple’s marketing strategy and try and see if we can understand it, but more importantly if it works.lol. This is Part 1 of 5 videos. Enjoy !
1) http://www.marketingapple.com/ – Steve M. Chazin
2) iPod Commercial 1 – http://www.youtube.com/watch?v=NlHUz99l-eo
iPod Commercial 2 – http://www.youtube.com/watch?v=wwi8_rRq8os
iPod Commercial 3 – http://www.youtube.com/watch?v=Shrvang8FLU&feature=related
3) http://www.drbuk.tv
4) http://twitter.com/drbuk
5) Steve M Chazin – http://www.marketingapple.com/
Duration : 0:9:55
INTERNATIONAL ENTREPRENEURSHIP – John Kraft
Professor John Kraft talks about International Entrepeneurship. In the video he explains the terms International Business, Entrepreneurship and strategy, which are all important when dealing with the concept. Furthermore he shows why entrepreneurs should consider a global aspect when creating their business or product.
Duration : 0:4:23
Whiteboard Strategy Session – What Is It?
What is a Whiteboard Strategy Session?
Educational
Interactive
Facilitated
Monthly Topcs
For Entrepreneurs & Small Business
All Industries
Contact info@creoquailty.com or team@tomatofishmktg.com for more information
Duration : 0:3:9
Bravo TV: Digital Media and Marketing Strategies
Lisa Hsia, senior vice president of news media at Bravo TV, weighs in on the future of new media platforms from a marketing perspective at the BRITE 09 conference at Columbia Business School.
Duration : 0:16:3
Zookel Video CV Marketing & Business Development
Sample Video CV for a Senior Marketing and Business Development Strategist. Brought to you by Zookel.com.
Join Zookel now to record your video CV, use your Facebook, MySpace & LinkedIn profiles to network for jobs and complete a free career focus psychometric test.
Duration : 0:1:57
SBA Business Plan Webinar – Part 3 of 8
http://www.bplans.com – Business planning expert Tim Berry explains how to develop your business by developing a business plan in this 8-part web seminar was cosponsored by the Small Business Administration and Palo Alto Software.
Duration : 0:3:18
Lessons from the Leaders – Dr. Jonathan Rowe – Strategy of Lipitor
IXL Center’s Innovation Speaker Series – Lessons from the Leaders
TOPIC: Fifth to Market, Years Behind – Innovations that Enabled Lipitor to Capture the Market
SPEAKER: Dr. Jonathan Rowe, COO of Gene Express Inc.
DATE: November 25, 2008
LOCATION: Hult International Business School, Cambridge, MA
SUMMARY: When established product are already in your market and new products not far behind, it is imperative to establish your niche, and then use that niche as a launching pad for every type of innovative approach to growth. Lipitor was the fifth statin drug to the market and had limited clinical data compared to the established cholesterol lowering drugs. The early innovative approaches that turned a perceived $300 million net present value product into a $6 billion product in just a few years will be discussed.
ABOUT THE SPEAKER: Dr. Jonathan Rowe is the Chief Operating Officer of Gene Express Inc and has held numerous integral positions at Pfizer Inc. dating back to 1998. Dr. Rowe has served as Senior Director of Worldwide Pharmaceutical Sciences in Pfizer’s Global R&D Group. His previous positions at Pfizer Inc. included Director of Intellectual Property Strategy Management and Clinical Director of the Cardiovascular Risk Factors Group where Dr. Rowe designed, developed and managed phase IIIB and IV clinical studies, and led the strategic medical input into the marketing and commercial development of Lipitor. Prior to joining Pfizer Inc., Dr. Rowe was a scientific advisor for the law firm of Kaye, Scholar where he provided scientific support for IP litigation in the biotechnology and pharmaceutical industry.
Dr. Rowe has a PhD in Biochemistry and an MS in Molecular Biology from the Albert Einstein College of Medicine (AECOM). He also has an MA in reproductive endocrinology from the State University of New York at Binghamton. Dr. Rowe has published a number of articles in peer-reviewed journals and has served as a consultant on the topics of Innovation and Strategy Implementation.
Duration : 0:1:39
Rapid Small Business Growth And Taking More Time Off
http://www.business-growth.com grow your SME business fast getting strategy, calm, more time off and predictable results. For small business advice visit http://www.business-growth.com
Duration : 0:7:19


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